Massage therapists specialize in the normalization of soft tissues impacted by stress, injury, or illness. Using manual techniques such as soft tissue manipulation, myofascial release, trigger point therapy, and active or passive stretching, they focus on improving circulation, enhancing muscular relaxation, relieving pain, reducing stress, and promoting overall health and well-being. They may also apply hot or cold therapies as needed.

Unlike physical therapy, massage therapy does not involve strengthening exercises or muscle training. Licensed Massage Therapists do not diagnose medical conditions, but they may conduct assessments, such as range-of-motion evaluations, to track progress and establish goals. Their training is highly specialized and specific to their field, whereas physical therapists typically have basic massage training as part of their broader education.